15 Email Newsletter Examples We Love Getting in Our Inboxes

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When people first start doing email marketing, they often assume they need an email newsletter.

 

“It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will actually look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a breeze to put together,” they say.

 

And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. And this isn’t great for you, your metrics, or your company’s success. Download our free guide to creating email newsletters people actually read here. 

 

So if you’re thinking about creating an email newsletter, read this blog post and think really hard about whether that’s the right move for you in terms of your marketing strategy.

 

If you’ve decided that you want to start an email newsletter, or you want to revamp one that’s not performing well, keep on reading. We’ve compiled some of our absolute favorite email newsletters to inspire you to make the best email newsletter for your company possible.

 

Each newsletter on this list is fabulous for different reasons. Some have exceptional design, some have exceptional copy, some have exceptional calls-to-action … but all are exceptional at solving for their subscribers’ needs. Check ’em out.

 

15 Email Newsletter Samples to Inspire Your Own E-Newsletter Design Ideas

 

1) NextDraft

 

NextDraft is a daily email written by a man named Dave Pell, which is a curation of the best web content of the day. As Pell describes it, “Each morning I visit about fifty news sites and from that swirling nightmare of information quicksand, I pluck the top ten most fascinating items of the day, which I deliver with a fast, pithy wit that will make your computer device vibrate with delight.”

 

You can tell he’s a great writer. His copywriting is one of my favorite things about the newsletter. It starts with the subject line, which is usually a play on words or a clever one-liner on the top news of the day. It then extends to the body of the email itself, which is always descriptive, accurate, and clever. Finally, the minimalist design is fantastic.

 

Not only is content delivery is clear, organized, and digestible, but also the inclusion of social share buttons underneath each story is brilliant. Rather than assuming that the reader is going to make it to a social sharing option at the bottom of the newsletter, Pell provides them with multiple opportunities throughout. Social engagement can play a big role in growing your newsletter, as every share on social opens up a valuable opportunity to attract more subscribers. 

 

For those who’d rather read news like this in a mobile app, the NextDraft app is free in Apple’s app store.

 

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[Click here to see the entire email.]

 

2) Austin Kleon

 

Not to play favorites, but this newsletter from Austin Kleon is one I really look forward to. First, I love the simplicity. It’s not flashy, nor is it overly promotional. That’s the hallmark of a successful email newsletter: The most effective newsletters aim to educate, not sell. 

 

I also love the overall informal tone he takes, as it makes it feel as though you’re hearing from a friend. If you’re looking to lower the barrier between your company and your audience, consider using language that is friendly and inviting, not buttoned-up and jargony. 

 

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[Click here to see the entire email.]

 

3) InVision

 

InVision’s newsletter is a weekly digest of their best blog content, a roundup of their favorite design links from the week, and a new opportunity to win a free t-shirt.

 

Not only is their newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly. They make great use of animated GIFs in their emails (which you can see when viewing the whole email here). I also love the clever copy on their call-to-action buttons:

 
 
    • “Cat GIFs on Every Page”
 
    • “Set Your Sights”
 
    • “Why So Serious?”
 
 

In addition to classic CTA buttons, they engage their audience at the bottom of every newsletter with a “You tell us!” text CTA.

 

invision-newsletter-example.png

 

[Click here to see the entire email.]

 

4) Community.is

 

Community.is is a handcrafted newsletter created for people who “put people at the center of their work.” This unique concept attracts a variety of readers from executives at ad agencies, to community managers at startups, to marketers and creatives of all shapes and sizes. 

 

In an effort to cater to their melting pot of subscribers, Community.is adopted a three-tier format: Short, Mid, and Long. While an executive may only have time to skim the short stuff, a marketer might be looking for a more in-depth read to spark some inspiration for their next campaign. Organizing a newsletter in this way helps ensure that you’re serving the distinct needs of your audience without it being too confusing. 

 

community-is-newsletter-example.png

 

[Click here to see the entire email.]

 

5) Vox Sentences

 

Vox Sentences is a nightly email meant to quickly get its readers up to speed on the best stories from the day. The content ranges from the day’s top news to fun stories from all over the web. They do a great job balancing their own content with external sources, and the stories they choose are always really high quality.

 

You can read Vox’s entire newsletter from start to finish and get a great sense of the stories they’re covering — but you can also click through to any of the linked stories to get a more in-depth approach. 

 

vox-sentences-newsletter-example.png

 

6) Fizzle

 

Fizzle’s newsletter is aimed at entrepreneurs who want weekly tips on building a business sent directly to their inbox. Although they have a business blog and a podcast, what makes Fizzle’s newsletter unique is that the email content is independent from those other content assets. In other words, it’s written entirely for their subscribers.

 

The copywriting style makes the newsletter unique and appealing, too: It’s casual, honest, and written like the author is writing to a friend. The writing gives off the vibe of real, down-to-earth business advice — without the fluffy stuff. At the same time, it’s written with clear headers and sub-headers to break it up, and the important stuff is bolded, making for easy skimming.

 

fizzle-newsletter-example.png 

 

7) TheSkimm

 

If you want to stay up on what’s happening in the world and have some delightful writing delivered to your inbox first thing in the morning, look no further than TheSkimm. It’s a daily roundup of what’s happened in the news in short, punch paragraphs.

 

The best part? You don’t have to click out of the email to read the news if you don’t want to — although they do link to their sources if you want to read further. And when it comes to more complex news topics (think: Brexit or the Cannes Film Festival), they’ll cover the most recent updates but link to their Skimm Guides, located on their website. These guides provide context for larger topics, and are written in the same style as the emails.

 

For your own email marketing, TheSkimm is the place to go if you’re looking for writing inspiration or for emails without much visual content. 

 

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[Click here to see the entire email.]

 

8) Medium

 

Medium is a blog-publishing platform that has been continuously building momentum since its launch in 2012. Publishing on the site has really picked up in the past few years, and nowadays, there are a ton of people publishing posts on the site every day.

 

Of course, that means there’s a lot of content for the average person to filter through. To help bring great content to the surface, Medium uses email newsletters. And after I open this newsletter every day, I end up going to visit several Medium posts without fail. (Mission accomplished for Medium, right?)

 

Here’s why: The newsletter feels pretty minimal. Because of the way that Medium uses colors and section dividers, they’re able to give you a ton of content in one email without it feeling overwhelming. Plus, they offer both a daily and a weekly version of the digest, allowing users to opt in for the email frequency they feel most comfortable with.

 

medium-newsletter-example.png

 

9) BrainPickings

 

BrainPickings is one of the most interesting newsletters out there. In fact, the folks who write it call it an “interestingness digest.” Every Sunday morning, subscribers get the past week’s most unmissable articles about creativity, psychology, art, science, design, and philosophy — topics that are really appealing to a wide audience. At its core, it explores what it means to live a good life.

 

This is one of the longest newsletters I’ve ever read, but what makes it still work well is how high quality and well packaged the content is.

 

(Bonus: Check out the delightful microcopy in the top right-hand corner.)

 

brain-pickings-newsletter-example.png

 

[Click here to see the entire email.]

 

10) Litmus

 

You’d hope that an email marketing testing company would have great emails … and Litmus definitely does. While the content of the emails is certainly interesting, I’m especially digging the design. The blocks of color help break up the newsletter into sections that are easy to differentiate.

 

I also like that the text calls-to-action at the end of each post’s description don’t just say something generic, like “Read this post.” Instead, they are matched with specific actions related to the post’s content, like “Get the checklist” and “Discover why you should test.”

 

litmus-newsletter-example.png

 

[Click here to see the entire email.]

 

11) General Assembly

 

There are a lot of creative things you can do with images in your emails, from designing your own custom graphics to creating animated GIFs. General Assembly, an organization that helps expand professionals’ skill sets, likes to employ tactics like these in their newsletter.

 

From their attractive and minimal layout to their concise copy and helpful information, this is a great example of a newsletter that gives subscribers quick information in an easily scannable format.

 

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[Click here to see the entire email.]

 

12) This.

 

This. (yes, the full stop is part of the brand name) is another great newsletter for finding — and sharing — the best and most entertaining content on the web. What makes their newsletter unique is that it isn’t just content curated by one person or one team; it’s content curated by a community of people on the internet.

 

Members are allowed to share one, single link every day — presumably the best content they find the entire day. The result? “We’ve built something we hope will connect you to the best the web has to offer — all its weirdness and beauty and diversity and ambition,” reads the website.

 

The newsletter consists of the editor’s picks from all the amazing content their community members have shared. Subscribers also have the option of signing up for a custom newsletter, which includes the editor’s picks and a custom feed from curators they can pick and choose. That’s some pretty cool personalization.

 

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13) SaaS Weekly

 

This is the ultimate SaaS newsletter, from a guy that kind of knows a thing or two about SaaS. (Hiten Shah is the co-founder of and ). 

 

While his approach is simple, this roundup is packed with value and organized in a way that makes it easy to discover content around your specific interests. Shah does this by breaking the list of curated posts into different sections — Business, Product, Marketing Growth, Tip of the Week, etc. — which makes it easily scannable.

 

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[Click here to see the entire email.]

 

14) The Ringer

 

Remember Grantland, the sports and pop culture blog owned by ESPN that was started by sports journalist Bill Simmons? In October 2015, ESPN announced it would be ending the publication of Grantland. Shortly thereafter, Simmons formed Bill Simmon Media Group and recruited a whole bunch of former Grantland staffers to launch a brand new newsletter in March 2016 called The Ringer.

 

Although The Ringer is written and run by many former Grantland employees it’s a different project than Grantland was. Where Grantland focused on sports and pop culture, The Ringer branches out into other areas like tech and politics. Jon Favreau, a former speechwriter for President Barack Obama, is among the contributors. I like how focused they are on experimentation: “We want to have fun, take chances, analyze, theorize, obsess, and try not to take ourselves too seriously,” said Editor-in-Chief Sean Fennessey.

 

Another differentiator? The Ringer’s website was developed in partnership with publishing platform Medium — which means the newsletter reflects that clean, minimal design.

 

the-ringer-newsletter-example.png

 

[Click here to see the entire email.]

 

15) Hacker Newsletter

 

Many marketers don’t frequent Hacker News, but they should still check out this hand-picked curation of the social network’s top stories of the day.

 

Why? The newsletter is clean and minimal, but still sends a ton of really great content its subscribers’ way. The way it distills potentially overwhelming information is by bucketing content into sections. The newsletter also looks very similar to the site, so for those who love the site and how it’s laid out, the newsletter feels like a comforting, familiar way to consume content.

 

hacker-newsletter-example.png

 

[Click here to see the entire email.]

 

Even though newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. We hope these examples gave you some quality inspiration so you can create newsletters your subscribers love to get in their inboxes.

 

Which email newsletters do you love? Share your favorite ones with us in the comments so we can keep the inspiration going.

 

Editor’s Note: This post was originally published in December 2013 and has been updated for accuracy and comprehensiveness.

 

free guide to creating email newsletters

 
 

 

 

free guide to creating email newsletters

 
 

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How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to T https://t.co/NnvyhBXfIv

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How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

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As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?

 

Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.

 

The more informed we are, the more invaluable and influential we become — always ready with the statistic that makes the deck, the perfect quote from an industry insider, or a genius idea for a new partnership.

 

The good news? You don’t have to possess some kind of superpower to stay on top of it all. A well-organized system can help you rise to the challenge, and it’s a system anyone can implement with a little help from IFTTT: a handy tool that empowers you to make connections between services and devices you already use (and can help you discover new ones).

 

These services are called Channels (think: Facebook, Evernote, Gmail, etc.) and users can connect them with simple and powerful “if this, then that” statements called Recipes. Recipes can save you time, automate your life, and, yes, keep you informed and up-to-date on everything you need to know.

 

To help you get started, we pulled together 35 Recipes organized along five themes. Pick and choose the ones that matter most to you to create a custom system that’ll keep you informed and influential, automatically.

 

How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

 

Catch up on news in one place, at a time that’s convenient for you with these Recipes …

 

Unfortunately, the number of browser tabs you have open doesn’t correlate to how well you understand your industry. In fact, it can make it hard to actually get work done. Then, instead of finding and reading everything you saw in various places during the day, you’re stuck finishing the tasks you should have done at work.

 

Find your focus with these Recipes: they’ll help you quickly save interesting articles and content you come across during your day, and send them all to the service of your choice. All the news you need, in one place, ready when you are.

 

1) Take the first link from any tweets you Like and save it to your Pocket account.

 

IFTTT Recipe: When you like a Tweet, automatically save the link from it to your Pocket account connects twitter to pocket

 

2) Send pages from Instapaper to your Kindle via Gmail by moving them to a specific folder.

 

IFTTT Recipe: When you move an article into a specific Instapaper folder, send it to your Kindle connects instapaper to gmail

 

3) Create a note in Evernote whenever you save a post in Reddit.

 

IFTTT Recipe: Create a note in Evernote whenever you save a post on Reddit connects reddit to evernote

 

4) Save an article for later in Feedly to automatically save it in Pocket.

 

IFTTT Recipe: When you save an article for later in Feedly automatically save it in Pocket connects feedly to pocket

 

5) Star an email in Gmail to automatically save it in an Evernote notebook.

 

IFTTT Recipe: When you star an email in Gmail it will automatically save in an Evernote notebook connects gmail to evernote

 

6) Add an article to your Pocket queue to automatically post the title and URL to a Slack channel.

 

IFTTT Recipe: When you add an article to Pocket automatically save it to a Slack channel connects pocket to slack

 

If that’s still too many steps, there are also Recipes that’ll curate a “Read later” list for you based on the topics and mediums you choose. No clicking required: just log in at the end of the day to see what’s been collected.

 

Think of these as a way to go beyond the Google alert and stay on top of the sources and topics that matter most to your industry.

 

7) Moves the top posts from r/worldnews to your Pocket account.

 

IFTTT Recipe: Read top posts from /r/worldnews on Pocket connects reddit to pocket

 

Pro tip: Hit “Advanced settings” to put in whatever subreddit you’d like to monitor.

 

8) Get a daily email update with the top posts from your favorite Reddit subreddit.

 

IFTTT Recipe: Get a daily email update with the top posts from your favorite Reddit subreddit connects reddit to email-digest

 

9) Save the day’s most Dugg story from Digg to your Instapaper.

 

IFTTT Recipe: Automatically save the day's most Dugg story from Digg to your Instapaper connects digg to instapaper

 

10) Get an email whenever Digg publishes a new story featuring a specific keyword.

 

IFTTT Recipe: Get an email whenever Digg publishes a new story featuring a specific keyword connects digg to email

 

11) Save stories from a specific section of Time to read later on Pocket.

 

IFTTT Recipe: Save stories from a specific section of Time to read later on Pocket connects time to pocket

 

12) Get an email digest of the week’s most popular Business Day articles from The New York Times.

 

IFTTT Recipe: Get an email digest of the week's most popular Business Day articles from the New York Times connects the-new-york-times to email-digest

 

Tap the global water cooler to stay on top of cultural trends and insights with these Recipes …

 

You may roll your eyes when you hear about “The Dress” or “Chewbacca mom,” but the fact is that these online sensations become cultural touchpoints.

 

Today’s viral moment is tomorrow’s brand strategy, marketing idea, sponsorship, or even just a dinner conversation with an important client. These Recipes will help you set up alerts so that breaking news and trends come straight to you as they gain momentum.

 

13) Get an email from The New York Times whenever there is breaking technology news.

 

IFTTT Recipe: Get an email from the New York Times whenever there is breaking technology news connects the-new-york-times to email

 

Pro tip: Technology not your thing? Hit “Advanced settings” to change which section of the newspaper you want alerts from.

 

 

 

14) Get an email when content gets more than 1K shares an hour on social media from Time.com.

 

IFTTT Recipe: Get an email whenever an article goes viral on Time.com connects time to email

 

15) Get an email with the most Dugg video on Digg every day.

 

IFTTT Recipe: Get an email with the most Dugg video on Digg every day connects digg to email

 

16) Get a daily email digest with the top headlines from NPR.

 

IFTTT Recipe: Get a daily email digest with the top headlines from NPR connects npr to email-digest

 

And of course, because nothing on the internet counts until it’s a GIF, there’s a Recipe for staying on top of those, too:

 

 

 

17) Get a daily email with the GIFs that are trending on Giphy.

 

IFTTT Recipe: Get a daily email with the GIFs that are trending on Giphy connects giphy to email-digest

 

Keep your team up to date with these Recipes …

 

Chances are, you’re not the only one who could benefit from a steady stream of curated info. Connect different services to communication tools, such as Slack, to keep your coworkers and collaborators as in-the-know as you are. Setting up Recipes like these is a simple way to show your value as a knowledge worker and make yourself indispensable to your team.

 

18) Share popular articles from The New York Times with your LinkedIn followers.

 

IFTTT Recipe: Share popular articles from the NYTimes with your LinkedIn followers connects the-new-york-times to linkedin

 

19) Send live updates from Twitter to a Slack channel.

 

IFTTT Recipe: Send live updates from Twitter to a Slack channel connects twitter to slack

 

20) Send an article to a Slack channel when you tag it with a specific tag in Pocket.

 

IFTTT Recipe: Automatically send an article to a Slack channel when you tag it with a specific tag in Pocket connects pocket to slack

 

21) Post your Feedly ‘save for later’ articles to a Slack channel.

 

IFTTT Recipe: Automatically post your Feedly save for later articles to a Slack channel connects feedly to slack

 

22) Post Instapaper articles to a Slack channel once they’re moved into a folder.

 

IFTTT Recipe: Post instapaper articles to slack channel once moved to a folder. connects instapaper to slack

 

Find influencers and keep an eye on the competition by tracking Twitter with these Recipes …

 

Half the battle is finding the right sources. With so much noise out there, how do you keep track of who’s talking about your industry in a meaningful way? Especially when so much of the chatter happens in real time, on social media. These Recipes can help you create groups you can easily monitor and siphon off relevant searches into other services where you can organize and interpret them at your leisure.

 

23) Add users to a Twitter list when they use a specific hashtag.

 

IFTTT Recipe: Add users to a Twitter list when they use a specific hashtag connects twitter to twitter

 

24) Add the user to a Twitter list when you Like a tweet.

 

IFTTT Recipe: When you like a Tweet add the user to a Twitter list connects twitter to twitter

 

25) Add a tweet to a Google spreadsheet when it contains a specific hashtag.

 

IFTTT Recipe: When a specific hashtag is used on Twitter add the Tweet to a Google spreadsheet connects twitter to google-drive

 

26) Get an email whenever a specific user tweets.

 

IFTTT Recipe: Get an email whenever a specific user Tweets connects twitter to gmail

 

Pro tip: You can email up to five email accounts with a Recipe like this.

 

 

 

27) Create a search on Twitter and get a daily email with the results.

 

IFTTT Recipe: Create a search on Twitter and get a daily email with the results connects twitter to email-digest

 

Pro tip: Hit “advanced settings” to change the search term.

 

28) Add users to a Twitter list when they tweet in a specific area.

 

IFTTT Recipe: If someone Tweets in a specific area, add them to a Twitter list connects twitter to twitter

 

Share your informed POV with your social networks with these Recipes …

 

Now that you’re on top of everything, you can start to build a reputation as an informed thought leader. Curate a steady stream of articles and insights that you’ve given the stamp of approval across your social media. It’ll help you build your online influence.

 

29) Automatically tweet your Diggs.

 

IFTTT Recipe: Automatically Tweet your diggs connects digg to twitter

 

30) Automatically tweet articles when you tag them with a specific tag in Feedly.

 

IFTTT Recipe: Automatically Tweet articles when you tag them with a specific tag in Feedly connects feedly to twitter

 

31) Post your Pocket favorites to Facebook.

 

IFTTT Recipe: Post your Pocket favorites to Facebook connects pocket to facebook

 

32) Automatically share articles you tag in Pocket with a specific tag with your LinkedIn followers.

 

IFTTT Recipe: Automatically share articles you tag in Pocket with a specific tag with your LinkedIn followers connects pocket to linkedin

 

33) Automatically share articles with your LinkedIn network when you give them a specific tag in Feedly.

 

IFTTT Recipe: Automatically share articles with your LinkedIn network when you give them a specific tag in Feedly connects feedly to linkedin

 

34) Add a specific hashtag to a tweet to automatically post it as a LinkedIn status update.

 

IFTTT Recipe: When you Tweet with a specific hashtag the Tweets will be posted as LinkedIn status updates connects twitter to linkedin

 

(This is a great solution if you don’t want everything you tweet added to your LinkedIn profile.)

 

35) Automatically share an Inoreader article on your LinkedIn by broadcasting it.

 

IFTTT Recipe: When you broadcast an article via Inoreader it will automatically be shared on your LinkedIn connects inoreader to linkedin

 

Interested in exploring more Recipes? IFTTT’s collection for marketers is the perfect next step. Learn how to seamlessly cross-post, organize files, manage tasks and campaigns, and much more.

 

What are your best tips and tricks for staying on top of industry trends? Share them in the comments.

 

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15 Hidden Snapchat Hacks & Features You’ll Wish You Knew About Sooner

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Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation.

 

But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are so buried within the app that a lot of people don’t even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.

 

For example, did you know that you can use Snapchat to make a live video call? Or that you can add emojis to your Snapchat videos — and make it so they move and scale with specific objects? What about the trick where you can save data by turning the app on to “travel mode”?

 

There are a whole lot of cool things you can do with Snapchat that you may not have known about. But before we jump into them, it’s important that you know the basics. For more on how to use Snapchat — as well as a look at how HubSpot uses the platform — check out this post

 

Already have the basics down? Read on for some more advanced tips and features.

 

Note: Before getting started, make sure you’re operating on the latest version of Snapchat. At the time of posting, the latest version is 9.33.0.0.

 

15 Hidden Snapchat Hacks & Features

 

1) Use Snapchat for voice and video calls.

 

One of the biggest changes Snapchat made during its most recent update in March 2016 was the addition of a voice and video chat feature. There are two ways you can use voice and video chats: By sending 10-second recordings (of your voice or a video of you), or by “calling” them to start a live voice or video chat lasting any amount of time.

 

The voice and video call functionality is located within Snapchat’s chat feature, so you’ll need to open up a chat conversation with someone to begin. If you’ve updated your Snapchat app, you’ll see the phone icon and a video icon below the chat box.

 

snapchat-live-voice-video-call-1.png

 

To leave a 10-second voice or video message, hold down on the voice or video call icon and it will begin recording immediately. When you release the button by picking your finger up from the screen, the recording will stop and send immediately with no do-overs. In other words, make sure you’re ready to record and send the voice or video message before you begin.

 

To start a live voice or video call, just tap the voice or video call icon and it’ll begin ringing the other person immediately. If they don’t answer within a few seconds, you’ll see a pop-up notification asking you if you’d like to send a voice or video message instead. These voice and video messages are identical to the 10-second voice and video messages described above.

 

Here’s a GIF showing what it looks like to live video call another user:

 

 snapchat-video-call-example.gif

 

Note: Voice and video chat will only work if both you and the person you’re trying to call have updated their app to the most recent version.

 

Also, remember that there’s no verification once you tap or hold down on one of the icons — it’ll start ringing or recording right away. (I learned this the hard way when I tapped the video icon accidentally.) Otherwise, it’s a very intuitive and easy-to-use functionality.

 

2) Turn on two filters at once.

 

Can’t choose between giving your photo a blue hue and letting your friends know you’re going 0 mph? Thankfully, you don’t have to make that difficult decision. You can use both filters at the same time with a very simple trick.

 

To add a second filter to a photo, all you have to do is hold the screen with one finger and swipe left or right with another to find your second filter. (To add that first filter, just swipe your finger left or right over your photo to rotate among them until you settle on one.)

 
 
 
 

3) Add, resize, and rotate emojis and stickers to your photos.

 

If you’re looking to dress up your Snapchats outside of the text box, you can add an emoji (or five) and place them anywhere you want on your photo or video.

 

In addition to the emojis you’re probably familiar with, Snapchat added 200 new stickers in May 2016 that are similar to the stickers that are so popular in other messaging apps like Facebook Messenger. These new stickers are super cute — everything from cacti to snarky kittens to walruses celebrating Hump Day.

 

snapchat-stickers-1.png snapchat-stickers-2.png

 

To access the emojis and stickers, start by taking your photo in Snapchat. Then, tap on the folded paper icon on the top of your screen next to the “T” text icon. Scroll through the available stickers and emojis until you find the one you want. Tap on it to add it to your photo, and then use your finger to move it around.

 

You can use two fingers to rotate it or resize it by pinching and zooming. Add as many emojis and stickers as you’d like.

 

snapchat-add-emojis.gif

 

To delete a sticker or emoji, simply drag it to the trash icon, which appears in place of the folded paper icon once you hold your finger down on the emoji in question. 

 

Another creative way to use emojis on Snapchat? Create your own filters using some of the more transparent emojis by enlarging them until they cover the whole screen.

 

snapchat-emoji-filter.gif

 

4) “Pin” emojis to objects in your videos.

 

In addition to adding stationary emojis and stickers to your Snapchat videos, you can also “pin” — or attach — emojis and stickers to different objects in your video. This allows the emoji to automatically move, rotate, and scale with whatever object you pinned it to.

 

To “pin” an emoji or sticker to an object in a video, start by recording your video in Snapchat first. Then, tap on the folded paper icon on the top of your screen, located to the left of the “T” icon.

 

Scroll through the available emojis and stickers until you find the one you want. Tap on it to add it to your photo, and then use your finger to move it, and hold it in one place above an object to “pin” it to that object. 

 

snapchat-moving-emoji-video.gif

 

5) Make your videos go in fast-forward, slow motion, or rewind.

 

Snapchat recently added features for videos allowing users to make them go in fast forward, slow motion, or rewind. These features work just like a filter, so to access them, record the video first and then swipe sideways to find them.

 

Here’s how they work:

 
 
    • Snail icon = slow motion
 
    • Rabbit = fast-forward
 
    • Backward-facing arrows = rewind
 
 

snapchat-video-filters.png

 

Image Credit: TechCrunch

 

6) Draw in black or white.

 

You may have noticed that the color palette in Snapchat’s drawing tool doesn’t offer black and white — but that doesn’t mean that you can’t access both of those colors. All it takes is a few quick finger maneuvers.

 

To access the available colors, you’re used to holding your finger down on the color palette and dragging it up or down. But to access black and white, you’ll need to drag it toward the upper left corner of your screen (white) or the bottom right corner of your screen (black).

 

snapchat-draw-black-white.png

 

7) Change the color, size, and orientation of your text. 

 

Think you’re limited to white text? Turns out you can actually change the color of your text to whatever you want, including black (see previous tip).

 

To change the color of your text, start by taking your photo or video, then tap the “T” icon at the top of your screen. Tap the “T” icon again to make the text larger and remove that shadowed background, and then tap the text itself to open up the color palette. Drag your finger along the palette to change the text color.

 

To change the orientation and/or size of the text, use two fingers to rotate it or resize it by pinching and zooming. You can move the text around to wherever you want on the screen simply by holding your finger on the text and moving it around.

 

snapchat-change-text-color-1.png snapchat-change-text-orientation.png

 

8) Make your text fit neatly in one line.

 

If you’re anything like me and hate when your text awkwardly goes just over one line, rest assured: You can actually resize your text so it fits neatly into a single line (or however many you’d like).

 

To resize your text, tap the “T” icon at the top of your screen, then tap on the text to get into text editing mode. Next, use two fingers to pinch-and-zoom to resize it while it still spans the width of your screen.

 

snapchat-fit-text-into-one-line-1.gif

 

9) Exceed Snapchat’s text limit.

 

Even though Snapchat recently extended their text limit on Snapchat to 33 characters, that’s still not always enough. Luckily, there’s a hack that’s been going around for a little over a year now for how to exceed Snapchat’s character limit.

 

To add extra text, you just need to type your long message into your Notes app (a native app for iOS users), copy it, and paste it into the text field in Snapchat. Alternatively, you can copy a range of blank text in your Notes app and paste it into the text field in Snapchat, and then write in your text.

 

snapchat-notes-exceed-text-limit.png snapchat-exceed-text-limit.png

 

10) Turn on “travel mode” to save data.

 

When I first started using Snapchat on a regular basis, I noticed right away that it was draining my battery faster than any of my other social media apps. Thankfully, Snapchat actually has a built-in feature to help conserve your data, in the form of “travel mode.”

 

When you set your Snapchat app to travel mode, snaps and stories won’t download automatically. Instead, you can choose when you want to load a snap or a story. It can also help reduce video lagging while you’re recording videos using the app.

 

To turn your Snapchat app to travel mode, go to settings, which you can access by opening Snapchat, tapping the ghost icon in the top center of the screen, and then tapping the gear icon in the top right-hand corner of the screen.

 

snapchat-ghost-icon.jpg

 

snapchat-gear-icon-settings.jpg

 

Once you’re on the settings page, tap “Manage” under “Additional Services” and toggle “Travel Mode” on.

 

snapchat-travel-mode-1.png

 

11) Create your own geofilter.

 

In February 2016, Snapchat started letting anyone — whether you’re a business or an individual — create custom “on-demand geofilters.” On-demand geofilters are filters users can add when they take photos and videos from specific locations.

 

There are two different kinds of geofilters: a personal geofilter and a business geofilter.

 
 
    • A personal geofilter promotes a personal event or location like a birthday party, wedding, graduation party, and so on, and you can set them for up to 30 days. They can’t include marks, logos, branding, or businesses.
 
    • A business geofilter promotes a business or a brand, like for an upcoming sale, an ad for a certain location, or something along those lines. Business Geofilters need to meet Snapchat’s Business Guidelines.
 
 

snapchat-on-demand-geofilter-examples.png

 

Image Credit: Snapchat

 

To create them, you’ll need to upload an image with a transparent background (or use one of Snapchat’s premade templates), upload it to http://geofilters.snapchat.com, pick a date, time, and location for it, and submit it to Snapchat along with your payment. The Snapchat team promises to review submissions within one business day.

 

The announcement said this feature is available in the U.S., U.K., and Canada for now, with new locations coming soon. You can learn more about how to use them on Snapchat’s website here.

 
 
 
 

12) Add music to your videos.

 

Here’s a small tip that can make a big difference in your Snapchat videos. After all, the folks at Snapchat claim that sound is a big part of what makes Snapchat videos so appealing. In June 2016, they claimed that two-thirds of Snapchat’s 10 billion daily video views are watched with the sound on.

 

Adding music can add a unique touch to your Snapchat videos, and it’s simple to do. All you have to do is play the song you want through your favorite music player app (like Spotify or iTunes), and then record the video on Snapchat while the song is playing. The video recorder on Snapchat will pick up the music and it’ll automatically become part of your video. 

 

13) Turn the sound off in your videos.

 

Like I said before, sound is a big part of what makes Snapchat videos unique. Although the default settings for video on both Facebook and Twitter have the volume turned off, Snapchat has done the opposite: its default setting has the volume on.

 

“The nature of Snapchat, in terms of user-experience, plays into the prominence of sound on the platform,” said Brian Nguyen, group communications strategy director at Droga5. “Users on Snapchat simply expect sound, whereas on Facebook, they don’t.”

 

But if you’d rather not have sound in your video, it’s helpful to know that there is a way of turning it off. This might be best if you’re recording a video that has unnecessary, loud, or jarring noises that don’t add to the video in a way that you want them to.

 

To turn sound off on your video, first record your video like you would normally for a Snapchat video. Then, tap the microphone icon on the bottom left-hand side of your screen once so that the sound waves are replaced with an X.

 

Before:

 

snapchat-sound-on.jpg

 

After:

 

snapchat-sound-off.jpg

 

14) Save a Story as a video clip by downloading it. 

 

Anyone might want to save a Snapchat Story to view later, but this is especially true if you’re working on Snapchat content for your business so you can show your team the Stories you’ve put together and view them later to see what styles worked well. You can save Stories by downloading them to your device. (From there, I’d recommend emailing it to yourself so you don’t accidentally lose it.)

 

To save an entire Story as a video clip, open up Snapchat and go to the “Stories” view, which you can do by swiping right from the default camera view. Your Story will appear at the top.

 

Tap the three dots on the far right-hand side of the screen to bring up the download button to the left. Then, tap the download button to save the entire story. 

 

To save one Snap on your Story as a video clip, open up Snapchat and go to the “Stories” view, which you can do by swiping right from the default camera view. Your Story will appear at the top.

 

Then, tap on your Story and swipe up on the Snap you want and hit the download button at the top of the screen. 

 

15) Delete single snaps from a Story.

 

If you’ve published a snap to your Story, you can still go back to it and delete it at any time — even if you’ve published other snaps after it.

 

To delete a snap form a Story, simply open up Snapchat and go to the “Stories” view, which you can do by swiping right from the default camera view. Your Story will appear at the top. Swipe up on the Snap you want to delete and hit the delete button.

 

 delete-snap.gif

 

Image Credit: Snapchat

 

There you have it. We hope these tricks and features help you use Snapchat to connect with your friends, fans, and even customers in a way that’s low-cost, but highly personal and engaging.

 

Happy snapping!

 

What other Snapchat features can you add to this list? Share with us in the comments.

 

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